Real Estate Operations & CRM Consulting
Your CRM is running. Whether it’s working is a different question.
Teams buy an automation system, deploy it, quietly switch half of it off, and never find out. Nothing inside the CRM tells you. It stays invisible until someone actually measures it.
I’m an operations leader with 13+ years inside Washington, DC and Northern Virginia real estate teams — the person responsible for making the CRM work, not the person brought in to configure it. I measure what your system is actually doing, then rebuild the operation around it.
Why this is credible
- Led a Salesforce → Follow Up Boss migration for a high-producing Arlington team — phased rollout, training, RealScout integration, lead-routing automations.
- Built a Follow Up Boss API integration that captures event registrations, tags and routes them, and fires an SMS to the assigned agent automatically.
- Architected ONE Platform — a custom React/Vite brokerage system integrating Follow Up Boss, IDX/MLS, LLM-powered workflows and 15+ tools.
- Remediated a CRM defect that had inflated a production table to 99.7% duplicates — 6.9M records down to 21K, with an automated drift watchdog so it couldn’t return.
- 13+ years across Bediz Group, Sky Group, Citylights, Kay Houghton & Associates, and One Residential (KW Metro Center).
How I work
Follow Up Boss consulting
Migrations, pipeline and lead-routing design, action plans, API integrations, and the reporting leadership actually uses — for real estate teams across the DMV.
Explore →Operations leadership
13+ years running operations for multi-team real estate organizations: process, metrics and reporting, data integrity, onboarding, and cross-functional coordination.
See the timeline →